Pharmaceutical marketing has always tried to reach the right doctor and the right patient at the … Location Is the New Targeting: How Geofencing Is Changing Who Gets Diagnosed and TreatedRead more
When a Drug Loses Its Patent, Marketing Becomes Defense, Not Growth
Pharmaceutical companies do not lose billions when a patent expires. They lose billions in the years … When a Drug Loses Its Patent, Marketing Becomes Defense, Not GrowthRead more
The Hidden Compliance Risk of AI in Pharmaceutical Promotion
Pharmaceutical companies are adopting generative AI faster than regulators can write guidance. That gap is where … The Hidden Compliance Risk of AI in Pharmaceutical PromotionRead more
The Truth About Drug Price Transparency Laws and Pharmaceutical Marketing Strategy
Drug price transparency laws are not just policy changes. They are forcing pharmaceutical companies to change … The Truth About Drug Price Transparency Laws and Pharmaceutical Marketing StrategyRead more
FDA Draft Guidance on AI in Pharmaceutical Advertising: What Pharma Marketers Must Know Now
The pharmaceutical industry spent decades building tightly controlled promotional systems where every word in an advertisement … FDA Draft Guidance on AI in Pharmaceutical Advertising: What Pharma Marketers Must Know NowRead more
The Uncomfortable Truth About Pharmaceutical Marketing Failure
Most pharmaceutical marketing teams believe their job is to convince doctors to prescribe their drug. That … The Uncomfortable Truth About Pharmaceutical Marketing FailureRead more
The Truth About Pharmaceutical Marketing in the United States
In most industries, marketing influences preference. In the United States pharmaceutical industry, marketing influences diagnosis, treatment … The Truth About Pharmaceutical Marketing in the United StatesRead more
AI-Driven Adverse Event Detection From Social Media: The New Frontline of Pharmacovigilance
When Side Effects Trend Before Regulators React In 2023, a mid-sized pharmaceutical company detected a potential … AI-Driven Adverse Event Detection From Social Media: The New Frontline of PharmacovigilanceRead more
Prompt Engineering for Pharma Marketing Teams: The Skill That Will Decide Who Wins in the AI-Driven Drug Commercialization Era
Pharma marketing teams are not struggling with AI adoption. They are struggling with prompt quality. That … Prompt Engineering for Pharma Marketing Teams: The Skill That Will Decide Who Wins in the AI-Driven Drug Commercialization EraRead more
How Generative AI Is Changing Pharma Ad Copy Creation
How Generative AI Is Changing Pharma Ad Copy Creation Pharmaceutical marketing teams used to spend six … How Generative AI Is Changing Pharma Ad Copy CreationRead more