Roughly half of new drug launches in the United States fail to meet first-year revenue expectations. … Why Many Pharma Launches Miss Revenue Targets in the U.S. MarketRead more
How Omnichannel Marketing Is Reshaping U.S. Pharma Sales Strategy
In the United States, pharmaceutical sales used to revolve around one primary engine: the field representative. … How Omnichannel Marketing Is Reshaping U.S. Pharma Sales StrategyRead more
Why Scientific Messaging Fails to Connect With Physicians
The U.S. pharmaceutical industry operates at the highest standard of scientific rigor in the world. Drug … Why Scientific Messaging Fails to Connect With PhysiciansRead more
How Compliance Fears Limit Effective Pharma Marketing in the U.S. Pharmaceutical Industry
In the United States, pharmaceutical marketing operates under some of the strictest regulatory scrutiny in the … How Compliance Fears Limit Effective Pharma Marketing in the U.S. Pharmaceutical IndustryRead more
How Patient Engagement Improves Clinical Trial Success
Patient engagement is emerging as a critical factor in the success of clinical trials, particularly in … How Patient Engagement Improves Clinical Trial SuccessRead more
Why Pharma Companies Overinvest in Sales and Underinvest in Strategy
In the U.S. pharmaceutical industry, companies often allocate disproportionately high budgets to sales forces while underinvesting … Why Pharma Companies Overinvest in Sales and Underinvest in StrategyRead more
Top 7 Go-To-Market Mistakes in Pharma Launches
Bringing a drug to market is often described as one of the most complex and capital-intensive … Top 7 Go-To-Market Mistakes in Pharma LaunchesRead more
How to Become a Pharmaceutical Sales Representative
Pharmaceutical sales representatives — sometimes called medical sales reps, pharma reps, or territory managers — are … How to Become a Pharmaceutical Sales RepresentativeRead more
Virtual Reality in Pharma Sales Training
Pharmaceutical sales training faces pressure from multiple directions. Sales representatives must master complex scientific data, adhere … Virtual Reality in Pharma Sales TrainingRead more
How to Use QR Codes in Pharmaceutical Marketing
Quick Response (QR) codes have transitioned from novelty to mainstream utility across global industries. In pharmaceutical … How to Use QR Codes in Pharmaceutical MarketingRead more