In the U.S. pharmaceutical industry, companies often allocate disproportionately high budgets to sales forces while underinvesting … Why Pharma Companies Overinvest in Sales and Underinvest in StrategyRead more
Top 7 Go-To-Market Mistakes in Pharma Launches
Bringing a drug to market is often described as one of the most complex and capital-intensive … Top 7 Go-To-Market Mistakes in Pharma LaunchesRead more
How to Become a Pharmaceutical Sales Representative
Pharmaceutical sales representatives — sometimes called medical sales reps, pharma reps, or territory managers — are … How to Become a Pharmaceutical Sales RepresentativeRead more
Virtual Reality in Pharma Sales Training
Pharmaceutical sales training faces pressure from multiple directions. Sales representatives must master complex scientific data, adhere … Virtual Reality in Pharma Sales TrainingRead more
How to Use QR Codes in Pharmaceutical Marketing
Quick Response (QR) codes have transitioned from novelty to mainstream utility across global industries. In pharmaceutical … How to Use QR Codes in Pharmaceutical MarketingRead more
Podcast Marketing Strategies for Pharma Companies
Podcasts have evolved from niche audio experiments into serious marketing platforms for industries ranging from technology … Podcast Marketing Strategies for Pharma CompaniesRead more
How to Create a Pharmaceutical Brand on Twitter
Twitter (now branded as X) remains one of the most influential platforms for real-time conversation among … How to Create a Pharmaceutical Brand on TwitterRead more
Why Real-World Evidence Matters More Than Ever in Pharma
The pharmaceutical industry is undergoing a fundamental shift in how evidence is generated, evaluated, and applied. … Why Real-World Evidence Matters More Than Ever in PharmaRead more
Best Project Management Tools for Pharma Marketing Teams
Pharmaceutical marketing teams face challenges that most industries don’t: heavy regulatory oversight, complex cross-functional dependencies (with … Best Project Management Tools for Pharma Marketing TeamsRead more
How to Track ROI in Pharmaceutical Marketing
Return on Investment (ROI) in pharmaceutical marketing has become a boardroom imperative, not a marketing vanity … How to Track ROI in Pharmaceutical MarketingRead more