In 2023, the FDA’s Center for Drug Evaluation and Research approved 55 novel drugs, continuing a … How Lack of Patient-Centricity Hurts Clinical Trial OutcomesRead more
Top Clinical Trial Challenges No One in Pharma Talks About
The U.S. pharmaceutical industry invests heavily in marketing, with estimates from Statista showing that spending on … Top Clinical Trial Challenges No One in Pharma Talks AboutRead more
Pharmaceutical Content Calendar Templates:
Pharmaceutical marketing operates within one of the most scrutinized commercial environments globally. Marketing teams must balance … Pharmaceutical Content Calendar Templates:Read more
Referral Programs in Pharmaceutical Marketing
Referral programs have long shaped patient acquisition, physician engagement, and therapy adoption in healthcare. In pharmaceutical … Referral Programs in Pharmaceutical MarketingRead more
Pharma Marketing for Chronic Conditions
Chronic diseases now define the global healthcare landscape. Cardiovascular disease, diabetes, respiratory disorders, obesity, autoimmune diseases, … Pharma Marketing for Chronic ConditionsRead more
Pharmaceutical Video Ads Optimization
Pharmaceutical video advertising sits at the intersection of clinical science, consumer communication, compliance, and measurable performance. … Pharmaceutical Video Ads OptimizationRead more
Pharma Marketing in the Post-Pandemic Era
The COVID-19 pandemic forced pharmaceutical companies to confront an unprecedented convergence of scientific urgency, public scrutiny, … Pharma Marketing in the Post-Pandemic EraRead more
Customer Journey Mapping for Pharma Brands
The Industry’s Shift From Product-Centric Marketing to Experience-Led Strategy Pharmaceutical companies face unprecedented pressure to demonstrate … Customer Journey Mapping for Pharma BrandsRead more
Pharmaceutical Loyalty Card Programs
Pharmaceutical Loyalty Card Programs: Market Power, Patient Behavior, and Regulatory Crossroads Pharmaceutical loyalty card programs—ranging from … Pharmaceutical Loyalty Card ProgramsRead more
Interactive Infographics for Drug Information
The New Frontline in Drug Communication Pharmaceutical information has become exponentially complex. Drug developers now generate … Interactive Infographics for Drug InformationRead more