Master the art of pharmaceutical lead generation with witty, real-world strategies that actually convert. Introduction Pharmaceutical sales prospecting. Just the…
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US Pharma Marketing
The Pulse of U.S. Pharma Marketing & Sales
The Hidden Science Behind the Pharma Sales Funnel—and How to Make It Work for You
A witty yet practical guide to understanding the pharma sales funnel and mastering the pharmaceutical sales process with real-world examples.…
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12 Case Studies of Biotech Product Launches – biotech product launch
When a biotech product gains FDA approval, celebration often follows. Yet approval isn’t the finish line—it’s where the real journey…
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7 Pharma Brands Using Gamification Right – pharma gamification
Introduction Pharmaceutical marketing is evolving fast. With so much information competing for attention, it’s getting harder to engage doctors, patients,…
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10 Best Interactive Content Ideas for Pharma – interactive pharma content
Introduction Pharmaceutical marketing in the U.S. is no easy task. The industry juggles a complex web of regulations, scientific accuracy,…
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12 Life Science Email Subject Lines That Work – life science email tips
Introduction: In an industry as data-driven and regulated as life sciences, email marketing might not seem like the flashiest tool—but…
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E-Detailing Pharma: The Smartest Way to Sell More, Stress Less
Why lug brochures when you can woo doctors with a swipe? Discover how e-detailing pharma is transforming pharmaceutical sales —…
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Want to Close More Sales? CME Might Be the Edge You’re Missing
Discover why CME in pharma sales boosts credibility, confidence, and conversions—smart reps learn more to sell better. Let’s be honest—when…
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10 Pharma Loyalty Programs You Should Know – pharma loyalty programs
Introduction Amid shifting healthcare dynamics, pharmaceutical manufacturers increasingly deploy loyalty programs to engage healthcare professionals (HCPs), pharmacies, payers, and patients.…
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The Reality of Pharmacy Sales & Your Costs: Understanding PBMs and their Strategy
Welcome to the thrilling (and confusing) world of Pharmacy Benefit Managers, or PBMs—those behind-the-scenes maestros who conduct the entire prescription…
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