US Pharma MarketingA patient-first shift in disease language and communication
The pharma marketing world has unique insight into how words play into their world: Many months and many dollars are spent sculpting and perfecting the right word for a new drug, one that speaks to The words used to describe disease can shape how patients are diagnosed, treated and understood. From mpox to obesity to the Fitzpatrick scale, outdated or imprecise language can deepen stigma and obscure the full scope of a condition. Sommer Bazuro, Ph.D., chief medical officer at Omnicom Health, explains why medicine and pharma are rethinking the labels they use. Pharma Vaccines Asia Cell & Gene…
The words used to describe disease can shape how patients are diagnosed, treated and understood. From mpox to obesity to the Fitzpatrick scale, outdated or imprecise language can deepen stigma and obscure the full scope of a condition. Sommer Bazuro, Ph.D., chief medical officer at Omnicom Health, explains why medicine and pharma are rethinking the labels they use.
Source: FiercePharma