AbbVie races into F1 as pharma companies continue push into sport - Pharmaceutical Technology

AbbVie is just one of several pharmaceutical companies to pen sponsorship deals in sport, blurring the commercial line between the two industries. AbbVie is just one of several pharmaceutical companies to pen sponsorship deals in sport, blurring the commercial line between the two industries. The multi-year tie up will see AbbVie become an official pharmaceutical partner to the McLaren Mastercard Formula 1 team, with work beginning at this weekend’s grand prix. Credit: Mau Mau ltd/Shutterstock.com. AbbVie has continued its recent foray into sport by striking a partnership with Formula 1 (F1) team McLaren, reflecting a growing trend by the pharmaceutical…

Source: Pharmaceutical Technology