A new direct-to-consumer engagement model puts pharma brands in the spaces where patients already live—compliantly, meaningfully, and without FDA fair balance triggers.

ORLANDO, Fla. — Alaqua Marketing LLC, a Florida-based marketing firm specializing in regulated industries, today announced the launch of ClearPath, a proprietary pharmaceutical experiential direct-to-consumer (DTC) marketing framework designed to connect pharma brands with patients and caregivers in the environments where they already spend time—outside the exam room, outside traditional media, and entirely within FDA compliance guidelines.

The pharmaceutical industry has spent decades navigating a marketing paradox: how to reach patients meaningfully when the most powerful channels are either oversaturated, heavily regulated, or both. Television and digital DTC campaigns require extensive fair balance disclosures that routinely undercut engagement. Healthcare provider (HCP) detailing reaches physicians but not the patients making daily decisions about their own health. The gap between brand and patient has never been wider—and the cost of that gap is measurable in missed treatment starts, poor adherence, and eroded brand trust.

ClearPath was built to close that gap. Drawing on Alaqua’s experience developing structured brand environments for complex, regulated categories, the framework places immersive brand experiences in consumer spaces where DTC audiences already spend time— shopping centers, community venues, and lifestyle destinations. Rather than broadcasting a clinical message at an audience, ClearPath invites that audience into a brand-defined environment designed around their needs, their questions, and their journey.

“The pharma industry doesn’t have a compliance problem. It has a creativity problem. ClearPath proves that FDA-aware marketing and genuine patient engagement aren’t mutually exclusive—they’re the same opportunity.” — Perry DeGregorio, Founder & CXO, Alaqua Marketing LLC

Unlike a booth, exhibit, or pop-up activation, ClearPath is designed as a complete brand environment—a purposefully architected space that guides visitors through a multi-stage engagement without triggering FDA fair balance disclaimer requirements. Operating under sponsorship and help-seeking advertising guidelines, the framework gives pharma marketers a compliant path to direct patient and caregiver engagement that traditional channels simply cannot offer.

The framework serves pharma brand managers, VP- and Director-level marketing leads, and Medical Affairs teams seeking alternatives to traditional DTC channels. It is equally suited for strategic partners and investors evaluating the next generation of pharmaceutical consumer engagement infrastructure.

“We didn’t set out to build a product,” said Perry. “We set out to solve a problem that every pharma marketer we’ve spoken to recognizes immediately: the channels that reach patients don’t engage them, and the channels that could engage them are wrapped in compliance risk. ClearPath is the answer to that problem—and it exists because we refused to accept that the status quo was good enough.”

ABOUT CLEARPATH ClearPath is a proprietary FDA-aware pharmaceutical experiential DTC marketing framework developed by Alaqua Marketing LLC. The framework enables pharma brands to engage patients and caregivers through immersive brand environments placed in consumer spaces, operating compliantly under sponsorship and help-seeking advertising guidelines. ClearPath is designed for pharma brand teams seeking compliant, high-engagement patient outreach beyond traditional DTC channels.

ABOUT ALAQUA MARKETING LLC Alaqua Marketing LLC is a Florida-based marketing firm with deep expertise in regulated industry brand strategy and consumer engagement. The firm develops proprietary frameworks that help clients in complex, compliance-driven categories reach their audiences in ways that are both meaningful and market-ready.

MEDIA CONTACT Perry DeGregorio Founder & Chief Experience Officer Alaqua Marketing LLC perry@alaquamktg.com 352.459.2612 www.alaquanow.com

### ClearPath is a trademark of Alaqua Marketing LLC. All rights reserved.