Today's guest post comes from Geoffrey Chaiken and Matthew Chaiken, Co-founders of BlinkRx.

Geoffrey and Matthew examine how efforts to improve patient access have contributed to an increasingly fragmented prescription journey. They suggest that a more integrated approach can reduce complexity, improve visibility and control for manufacturers, and create a simpler path to therapy for patients.

To learn more about the BlinkRx Prescription Journey Management Platform, visit BlinkRx.

Read on for Geoffrey and Matthew's insights.
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