A Driving Force in Integrated Marketing

Jennifer Owens

Vice President of Life Sciences Integrated Marketing
Sharecare

Jennifer Owens has established herself as a driving force behind both marketing innovation and team development in the life sciences space. As Vice President of Life Sciences Integrated Marketing at Sharecare, she operates at the intersection of strategy, execution, and leadership, consistently delivering solutions that generate measurable business impact while strengthening the people around her.

With more than ten years of experience across digital strategy, client services, and account management, Jennifer oversees complex, multi-channel marketing efforts spanning direct-toconsumer, healthcare professionals, point-of-care, and social initiatives. One of her most notable achievements came in 2023, when she led the development and launch of a media solution that quickly became one of Sharecare’s fastest-growing offerings. The customizable tool connects healthcare brands with trusted patient influencers in a controlled, brand-safe environment, addressing a critical need in modern healthcare marketing.

The success of this solution is reflected in both industry recognition and sustained client demand. It received a 2025 Fall Digital Health Award for its innovation and effectiveness, and its continued growth is evident through multiple sales and a strong renewal rate. These outcomes highlight Jennifer’s ability to design scalable strategies that deliver long-term value rather than shortterm wins.

Equally important is her commitment to developing talent. Jennifer plays a central role in aligning cross-functional teams, ensuring collaboration across sales, marketing, operations, and client services. She is also a dedicated mentor who prioritizes helping individuals grow into confident, strategic thinkers. Under her leadership, team members have advanced in their careers and taken on expanded responsibilities, reflecting her focus on cultivating future leaders. Through a combination of strategic vision and intentional mentorship, Jennifer demonstrates that strong business performance and people development can go hand in hand.

“Jennifer is a dedicated mentor who prioritizes helping individuals grow into confident, strategic thinkers.”