AI-Powered Omnichannel Growth

Gaurav Kane

Director of Media Strategy & Operations
Astellas Pharmaceuticals

Gaurav Kane is Director of Media Strategy & Operations at Astellas where he leads Enterprise media strategy and builds omnichannel experiences for HCPs/consumers leveraging innovative capabilities. In his current role, he oversees all US Omnichannel Activations across priority brands leveraging next-gen adtech tools. He has led successful activations with increasing complexity that drove significant business value (increased HCP engagement, incremental sales, etc.) right from business rule-driven trigger messaging (claims, testing, digital activity) to a completely AI-Driven Next Best Engagement (NBE) activation across both NPP (media) and Field channels.

In his capacity as a media strategist, he has also successfully led multiple media agency RFPs to select the right agency(ies) to help achieve brand strategic goals. In addition, he acts as a trusted advisor for brands to ensure their strategic objectives are met by their substantial media investments through a thoughtful media strategic plan as well as a maniacal focus on tactical optimizations to boost media KPIs.

Prior to Astellas, he spent more than 15 years managing multi-million dollar budgets within both Fortune 100 (Citi, HSBC, Discover) and private equity owned firms (Great Wolf Lodge) where he specialized in data-driven decisioning to balance both short-term business goals (increased accounts, bookings, etc.) while building longer-term brand equity (unaided awareness, product consideration, etc.).

“Gaurav has led successful activations with increasing complexity that drove significant business value right from business rule-driven trigger messaging to a completely AI-Driven Next Best Engagement activation across both NPP and Field channels.”