Driving Measurable Growth and Efficiency

Marcy Rudowitz

Director, Omnichannel Marketing
Accord BioPharma

Marcy Rudowitz stands out as a commercial leader who combines strategic rigor with a deep understanding of how modern healthcare audiences engage, learn, and make prescribing decisions. Across Accord’s portfolio—including UDENYCA, IMULDOSA, CAMCEVI, and HERCESSI—she has designed and scaled a sophisticated omnichannel engine that turns nonpersonal promotion into a highly coordinated, performancedriven ecosystem. Her work reflects a consistent focus on driving measurable growth while maximizing the efficiency of every investment.

At the center of Marcy’s approach is her ability to build connected customer journeys grounded in data and real-world behavior, ensuring that healthcare professionals encounter relevant, timely messaging across multiple touchpoints, from paid search and programmatic display to point-of-care integrations. For HERCESSI, for example, this has meant creating a surroundsound strategy that moves prescribers from awareness to confident clinical action. With UDENYCA, she oversaw HCP and DTP engagement to create a unified experience, reinforcing the brand narrative while helping to navigate access and treatment complexities.

What differentiates Marcy is not just execution, but continuous evolution. She treats every campaign as a learning system: refining audience segmentation, reallocating spend toward highperforming channels, and leveraging advanced insights such as prescribing data to sharpen decision-making. Her emphasis on NPI-level targeting and real-time optimization ensures that engagement strategies remain both precise and adaptable.

Equally important is her ability to collaborate and align teams and partners around a shared vision. By fostering a culture of accountability, experimentation, and insight-sharing, she has built a durable growth engine that supports current brands while establishing a scalable foundation for future launches. Through disciplined innovation and a clear strategic lens, Marcy continues to redefine what effective omnichannel marketing looks like in today’s pharmaceutical landscape.

“What differentiates Marcy is not just execution, but continuous evolution.”