US Pharma MarketingUncovering Critical Gaps in Patient Care
Peter Stolarski
Customer Engagement Lead
Takeda Pharmaceuticals
Peter Stolarski has played a defining role in reshaping how Takeda Pharmaceuticals connects with its audiences, bringing a modern, human-centered approach to an increasingly complex healthcare landscape. Tasked with building a contemporary marketing strategy from the ground up, he began not with technology, but with empathy—seeking to understand the real experiences of patients and healthcare professionals. Through a series of targeted pilot programs, Peter uncovered critical gaps in the customer journey, using those insights to inform a more cohesive and effective engagement model.
At the core of his strategy is a clear and ambitious goal: to create a single, continuous conversation with every customer. Peter translated this vision into action by integrating channels that had previously operated in silos, aligning digital advertising, web experiences, and field sales into a unified ecosystem. Recognizing that even the best tools are only as effective as the people behind them, he prioritized equipping teams with the skills to succeed. He played an active role in advancing sales training, turning complex data into practical guidance that strengthened execution in the field and reinforced alignment between marketing and sales.
Peter’s leadership has also driven a fundamental shift in how decisions are made. By moving away from instinctbased marketing toward a more data-informed approach, he has enabled greater precision, efficiency, and relevance in customer engagement. The result is not just improved performance, but a more respectful and impactful way of communicating.
Through strategic clarity and a deeply collaborative mindset, Peter has transformed Takeda’s marketing into a connected, adaptive system—one built to evolve, learn, and deliver meaningful engagement well into the future.