US Pharma MarketingOptum Rx unveils new transparent PBM model
Optum Rx unveils new transparent PBM model is a pharma and life sciences industry update from Fierce Healthcare. The story may affect commercial strategy, market access planning, stakeholder engagement, competitive positioning, and near-term monitoring for pharmaceutical and biotech teams.
UnitedHealth Group's pharmacy benefit manager, Optum Rx, is making the shift to a more transparent model, the company announced Monday.
Source: Fierce Healthcare