US Pharma MarketingPhilips adds a spoonful of Disney sugar to ease kids’ MRI anxieties
Philips adds a spoonful of Disney sugar to ease kids’ MRI anxieties is a pharma and life sciences industry update from FiercePharma. The story may affect commercial strategy, market access planning, stakeholder engagement, competitive positioning, and near-term monitoring for pharmaceutical and biotech teams.
Philips has integrated animated Disney characters and stories into MRI machines to make imaging scans more comforting and engaging for children.
Source: FiercePharma