US Pharma MarketingStudy: Brokers increasingly recommending ICHRA to employers
Study: Brokers increasingly recommending ICHRA to employers is a pharma and life sciences industry update from Fierce Healthcare. The story may affect commercial strategy, market access planning, stakeholder engagement, competitive positioning, and near-term monitoring for pharmaceutical and biotech teams.
ICHRA has been gaining steam, and a new survey suggests that these plans may be hitting the mainstream.
Source: Fierce Healthcare