US Pharma MarketingThe $1.2tn untapped pharma opportunity in tropical conservation
The $1.2tn untapped pharma opportunity in tropical conservation is a pharma and life sciences industry update from Pharmaceutical Technology. The story may affect commercial strategy, market access planning, stakeholder engagement, competitive positioning, and near-term monitoring for pharmaceutical and biotech teams.
Researchers estimate that pharma could unlock up to $1.2tn in commercial value from tropical forests by supporting biodiversity conservation.
Source: Pharmaceutical Technology