The celebrity prescription: star power meets healthcare - Pharmaceutical Technology

Celebrity ambassadors in pharma and medtech herald a new dawn of direct-to-consumer advertising. Celebrity ambassadors in pharma and medtech herald a new dawn of direct-to-consumer advertising. Serena Williams serves as a brand ambassador for Ro, helping to normalise the use of prescription weight-loss medications. Credit: Ro. For years, Serena Williams was the defining face of women’s tennis. Now, her ongoing alliance with a telehealth company may be signifying a broader shift in US healthcare advertising, reflecting a changing of the guard in celebrity endorsements. The 23-time Grand Slam champion is approaching the one-year anniversary of her partnership with Ro, a…

Source: Pharmaceutical Technology