ŌURA and Lilly join forces to harmonise drug-wearable obesity care - Pharmaceutical Technology

Lilly and ŌURA's partnership marks another high-profile collaboration between the consumer health and life science sectors. This partnership marks another addition to the growing list of high-profile collaborations between the consumer health and life science sectors. LillyDirect customers will now be able to access a free Oura ring sizing kit. Credit: vionaembun42 / Shutterstock.com. ŌURA has banded together with Eli Lilly’s direct-to-consumer (DTC) telehealth platform, LillyDirect, to marry behavioural and pharmaceutical approaches to obesity treatment – marking a further shift away from drug-only methods towards the implementation of a wider obesity care ecosystem. Through this collaboration, the two healthcare players…

Source: Pharmaceutical Technology