You’re sitting in a conference room, reviewing your product launch plan, when your competitor announces positive … Competitive Intelligence Surge: Elevating Pharma Marketing InsightsRead more
Author: Gurinder Khera
Eli Lilly Trades AI Access for Biotech Data to Drive Precision Marketing in Obesity and Alzheimer’s
When you think about how artificial intelligence is changing the pharmaceutical industry, drug discovery and clinical … Eli Lilly Trades AI Access for Biotech Data to Drive Precision Marketing in Obesity and Alzheimer’sRead more
FDA’s Crackdown on Pharma’s Digital Marketing: What the Warning Letters to Lilly, Novo, and Novartis Signal for the Future of DTC Advertising
For years, pharmaceutical marketing teams have operated in a gray zone—especially on social media. Branded content, … FDA’s Crackdown on Pharma’s Digital Marketing: What the Warning Letters to Lilly, Novo, and Novartis Signal for the Future of DTC AdvertisingRead more
Top-Selling Biotech Drugs & Revenue Forecasts: Tracking Blockbusters and the Road Ahead
Every year, a handful of biotech drugs redefine the boundaries of medical innovation and financial success. … Top-Selling Biotech Drugs & Revenue Forecasts: Tracking Blockbusters and the Road AheadRead more
AI-Powered Territory Management for Pharma Sales Success in 2025
The pharmaceutical sales landscape is evolving faster than ever. Field access is shrinking, prescribing behavior is … AI-Powered Territory Management for Pharma Sales Success in 2025Read more
Optimizing ROI Measurement: Overcoming Market Access Challenges in Pharma Sales
You look at the latest sales report and notice a familiar issue: your market access team … Optimizing ROI Measurement: Overcoming Market Access Challenges in Pharma SalesRead more
Digital Transformation in Pharma: Powering Sales with Video Marketing Strategies
The pharmaceutical industry is undergoing a shift that will define its commercial future. You already know … Digital Transformation in Pharma: Powering Sales with Video Marketing StrategiesRead more
Personalized Marketing in Pharma: Key Tactics for 2025 Success
The pharmaceutical industry is at a crossroads. For decades, marketing relied on broad campaigns and mass … Personalized Marketing in Pharma: Key Tactics for 2025 SuccessRead more
AI in Pharma Marketing: How AI in Pharma Marketing Is Revolutionizing HCP Engagement in 2025
A decade ago, pharmaceutical marketers believed digital transformation meant launching an app or building a CRM … AI in Pharma Marketing: How AI in Pharma Marketing Is Revolutionizing HCP Engagement in 2025Read more
GLP-1 and the Obesity Market: The Sales Playbook Behind Pharma’s New Gold Rush
The world’s largest pharmaceutical companies have found their new gold rush, and it’s not oncology this … GLP-1 and the Obesity Market: The Sales Playbook Behind Pharma’s New Gold RushRead more
