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Author: Gurinder Khera

As the Founder of US Pharma Marketing, I launched the platform to address a clear gap in the pharmaceutical, biotech, and life sciences industries: a centralized resource for marketing and sales insights tailored to the unique challenges of these sectors. With the rapid growth and increasing complexity of these industries, professionals need up-to-date, expert-driven content that empowers them to navigate emerging trends, regulatory changes, and evolving customer expectations. At US Pharma Marketing, we provide the latest industry updates, in-depth analysis, actionable strategies, and expert advice, helping professionals stay competitive and innovative. Our platform serves marketers, sales leaders, and business professionals across pharma, biotech, and life sciences, offering the tools they need to drive growth and success in a fast-paced healthcare landscape.
The Rise of Personalized Medicine: Marketing Strategies for Niche Audiences
Posted in
  • Strategy & Execution

The Rise of Personalized Medicine: Marketing Strategies for Niche Audiences

Personalized medicine isn’t the future. It’s already here. The global market is projected to reach $922 … The Rise of Personalized Medicine: Marketing Strategies for Niche AudiencesRead more

by Gurinder Khera•May 14, 2025May 14, 2025•0
Navigating the New FDA Guidelines for Social Media Pharma Ads in 2025
Posted in
  • Regulatory Compliance

Navigating the New FDA Guidelines for Social Media Pharma Ads in 2025

The Food and Drug Administration’s (FDA) updated 2025 guidelines for pharmaceutical advertising on social media are … Navigating the New FDA Guidelines for Social Media Pharma Ads in 2025Read more

by Gurinder Khera•May 14, 2025May 14, 2025•0
AI in Pharma Marketing: How Predictive Analytics is Transforming Campaign Performance and ROI
Posted in
  • Digital Transformation

AI in Pharma Marketing: How Predictive Analytics is Transforming Campaign Performance and ROI

The pharma marketing model is being torn down and rebuilt from the inside. This is not … AI in Pharma Marketing: How Predictive Analytics is Transforming Campaign Performance and ROIRead more

by Gurinder Khera•May 14, 2025May 14, 2025•0
What Pharma Marketers Can Learn from Biotech Startup Success Stories
Posted in
  • Case Studies & Trends

What Pharma Marketers Can Learn from Biotech Startup Success Stories

Biotech startups are often hailed for their innovative approaches to healthcare, but the lessons they offer … What Pharma Marketers Can Learn from Biotech Startup Success StoriesRead more

by Gurinder Khera•May 13, 2025May 13, 2025•0
ESG in Pharma Marketing: Why Transparency and Accountability Are Now Strategic Imperatives
Posted in
  • Your POV

ESG in Pharma Marketing: Why Transparency and Accountability Are Now Strategic Imperatives

In 2025, pharmaceutical marketing is facing a transformative shift. Not because of a new regulatory crackdown, … ESG in Pharma Marketing: Why Transparency and Accountability Are Now Strategic ImperativesRead more

by Gurinder Khera•May 13, 2025May 13, 2025•0
Pharma Leader Insights: How to Build Trust Through Transparent Marketing
Posted in
  • Leader Q&A

Pharma Leader Insights: How to Build Trust Through Transparent Marketing

In the pharmaceutical industry, transparency in marketing is no longer optional—it is essential. Recent surveys reveal … Pharma Leader Insights: How to Build Trust Through Transparent MarketingRead more

by Gurinder Khera•May 13, 2025May 13, 2025•0
How Big Pharma Spends Its Marketing Dollars
Posted in
  • Industry Landscape

How Big Pharma Spends Its Marketing Dollars

Step into a world where billions of dollars don’t chase cures but craft narratives, sway doctors, … How Big Pharma Spends Its Marketing DollarsRead more

by Gurinder Khera•May 9, 2025May 9, 2025•0
The State of Pharma Marketing in the U.S. (2025 Outlook)
Posted in
  • Industry Landscape

The State of Pharma Marketing in the U.S. (2025 Outlook)

Picture a patient scrolling through their phone, bombarded by ads for medications they’ve never heard of, … The State of Pharma Marketing in the U.S. (2025 Outlook)Read more

by Gurinder Khera•May 9, 2025May 9, 2025•0

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Recent Posts

  • How to Create a Pharma Newsletter that Gets Read – pharma email newsletter
  • How to Apply Behavioral Science in Pharma Sales – pharma behavioral marketing
  • How to Launch a Paid Search Campaign for Life Sciences – life science PPC
  • How to Design a Biotech Landing Page That Converts – biotech landing page
  • How to Map the Biotech Customer Journey – biotech customer journey

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  • Industry Landscape
  • Your POV
  • Sponsored
  • Case Studies & Trends
  • Job & Career
  • Strategy & Execution
  • Digital Transformation
  • Regulatory Compliance
  • Leader Q&A