Pharmaceutical field force operations are facing growing pressure to become more efficient while maintaining strong engagement … Dynamic Rep Routing for Lower Travel and Higher Reach: How AI Is Transforming Pharma Field Force StrategyRead more
Author: Jayshree Gondane
How to Build Local KOL Networks in Pharma Using Digital Tools
In the pharmaceutical industry, engaging Key Opinion Leaders (KOLs) has become a cornerstone of effective medical … How to Build Local KOL Networks in Pharma Using Digital ToolsRead more
How Marketing Automation Transforms Field Medical Teams for Better HCP Outreach
Field medical teams in the U.S. pharmaceutical industry have evolved beyond traditional support roles to become strategic … How Marketing Automation Transforms Field Medical Teams for Better HCP OutreachRead more
Predictive Lead Scoring in Pharma: A Data-Driven Guide for Inside Sales Leaders
The U.S. pharmaceutical sales ecosystem is undergoing a profound shift. Traditional sales models that relied heavily … Predictive Lead Scoring in Pharma: A Data-Driven Guide for Inside Sales LeadersRead more
AI Sales Assistants for Real-Time Response Guidance | AI sales assistant pharma
In U.S. pharmaceutical sales, the cost of a delayed or misaligned response is no longer theoretical. … AI Sales Assistants for Real-Time Response Guidance | AI sales assistant pharmaRead more
Geo-Fencing Tactics for Localized Pharma Awareness geofencing pharma
In today’s U.S. pharmaceutical landscape, reaching healthcare professionals and patients with timely, relevant messaging is increasingly … Geo-Fencing Tactics for Localized Pharma Awareness geofencing pharmaRead more
Demand Forecasting in High-Volatility Therapeutic Areas: Strategies for Pharma Leaders
The U.S. pharmaceutical market is expanding at an unprecedented pace, driven by innovation in oncology, immunology, … Demand Forecasting in High-Volatility Therapeutic Areas: Strategies for Pharma LeadersRead more
Search Intent Mapping for Pharma Content Teams: Driving Engagement in the U.S. Market
In the U.S. pharmaceutical landscape, producing content is no longer sufficient. Simply publishing clinical updates, product … Search Intent Mapping for Pharma Content Teams: Driving Engagement in the U.S. MarketRead more
HCP Sentiment Tracking Using Machine Learning | HCP sentiment pharma
In the U.S. pharmaceutical market, influence no longer follows access. For decades, commercial success rested on … HCP Sentiment Tracking Using Machine Learning | HCP sentiment pharmaRead more
Analytics-First Marketing for Oncology Products in the U.S. Pharmaceutical Market
In 2023, oncology drugs generated more revenue in the United States than any other therapeutic category, … Analytics-First Marketing for Oncology Products in the U.S. Pharmaceutical MarketRead more
