The U.S. pharmaceutical marketing landscape is evolving at unprecedented speed. Healthcare professionals (HCPs) now face information overload, … Micro-Content Strategy for Faster HCP Conversions | Microcontent HCPRead more
Author: Jayshree Gondane
Jayshree Gondane,
BHMS student and healthcare enthusiast with a genuine interest in medical sciences, patient well-being, and the real-world workings of the healthcare system.
How Pharma Companies Can Map Local Patient Journeys Using Patient Journey Mapping in Pharma Marketing
In the United States, patients do not experience the healthcare system as a linear funnel. They … How Pharma Companies Can Map Local Patient Journeys Using Patient Journey Mapping in Pharma MarketingRead more
How Digital Profiling Boosts Engagement with Hard-to-Reach Pharmaceutical Specialists
Engaging physicians in the U.S. has become increasingly challenging for pharmaceutical marketers. A 2024 STAT survey … How Digital Profiling Boosts Engagement with Hard-to-Reach Pharmaceutical SpecialistsRead more
Improving New Rep Onboarding With AI-Based Coaching | AI Pharma Coaching
Onboarding new pharmaceutical sales representatives has always been a high-stakes, resource-intensive process. Traditional methods—classroom sessions, mentorship … Improving New Rep Onboarding With AI-Based Coaching | AI Pharma CoachingRead more
HCP Behavior Signals That Predict Prescription Growth |HCP Behavior Modeling
In today’s fast-paced U.S. pharmaceutical market, understanding which healthcare providers (HCPs) are likely to increase prescriptions is more … HCP Behavior Signals That Predict Prescription Growth |HCP Behavior ModelingRead more
Automated KOL Identification Using Data and AI | KOL Identification Pharma
For decades, pharmaceutical companies have relied on a familiar formula to identify key opinion leaders: publication … Automated KOL Identification Using Data and AI | KOL Identification PharmaRead more
Using AI to Predict High-Risk Patient Drop-Off Points| Patient Dropoff Pharma
Using AI to Predict High-Risk Patient Drop-Off Points in the U.S. Pharma Market A Hard Reality … Using AI to Predict High-Risk Patient Drop-Off Points| Patient Dropoff PharmaRead more
Optimizing Messaging for Payer Value Propositions| Payer Value Messaging
1: The Importance of Payer Messaging 1. The Evolving U.S. Pharmaceutical Landscape The U.S. pharmaceutical market … Optimizing Messaging for Payer Value Propositions| Payer Value MessagingRead more
How Pharma Can Use Social Listening to Detect Prescriber Shifts | Social Listening Pharma
Social Listening as a Strategic Imperative in U.S. Pharma The U.S. pharmaceutical landscape is rapidly evolving. … How Pharma Can Use Social Listening to Detect Prescriber Shifts | Social Listening PharmaRead more
Geo-Targeting Tactics for Region-Specific Pharma Campaigns | Geo Targeting Pharma
The Importance of Geo-Targeted Pharma Campaigns The U.S. pharmaceutical market is highly fragmented, with significant variations in … Geo-Targeting Tactics for Region-Specific Pharma Campaigns | Geo Targeting PharmaRead more