Pharmaceutical marketers increasingly face the challenge of reaching the right healthcare providers (HCPs) with highly targeted … Precision HCP Targeting Using Micro-Segmentation Models HCP micro segmentationRead more
Author: Jayshree Gondane
Jayshree Gondane,
BHMS student and healthcare enthusiast with a genuine interest in medical sciences, patient well-being, and the real-world workings of the healthcare system.
Optimising Speciality Drug Launches with Behavioural AI|AI Drug Launch
Specialty drugs accounted for nearly 55% of U.S. drug spending in 2022, according to Statista (https://www.statista.com). … Optimising Speciality Drug Launches with Behavioural AI|AI Drug LaunchRead more
HOW PHARMA REPS CAN USE PREDICTIVE ANALYSIS FOR HIGH- VALUE CALLS PREDICTIVE ANALYTICS PHARMA SALES.
Targeting Smarter, Not Harder In 2024, U.S. pharmaceutical sales representatives spend over 40% of their field … HOW PHARMA REPS CAN USE PREDICTIVE ANALYSIS FOR HIGH- VALUE CALLS PREDICTIVE ANALYTICS PHARMA SALES.Read more
AI-Enhanced Sales Forecasting for Niche Therapeutics: Transforming U.S. Pharma Strategy in 2025
The Stakes in Niche Therapeutics Niche therapeutics represent a rapidly growing segment of U.S. pharmaceutical sales. … AI-Enhanced Sales Forecasting for Niche Therapeutics: Transforming U.S. Pharma Strategy in 2025Read more