1.Why Immunology Is the Toughest Launch Environment in U.S. Pharma In 2024, immunology accounted for four of … Data-Driven Messaging for Immunology Product Launches in U.S. Pharma MarketingRead more
Author: Jayshree Gondane
Jayshree Gondane,
BHMS student and healthcare enthusiast with a genuine interest in medical sciences, patient well-being, and the real-world workings of the healthcare system.
Micro-Content Strategy for Faster HCP Conversions | Microcontent HCP
The U.S. pharmaceutical marketing landscape is evolving at unprecedented speed. Healthcare professionals (HCPs) now face information overload, … Micro-Content Strategy for Faster HCP Conversions | Microcontent HCPRead more
How Pharma Companies Can Map Local Patient Journeys Using Patient Journey Mapping in Pharma Marketing
In the United States, patients do not experience the healthcare system as a linear funnel. They … How Pharma Companies Can Map Local Patient Journeys Using Patient Journey Mapping in Pharma MarketingRead more
How Digital Profiling Boosts Engagement with Hard-to-Reach Pharmaceutical Specialists
Engaging physicians in the U.S. has become increasingly challenging for pharmaceutical marketers. A 2024 STAT survey … How Digital Profiling Boosts Engagement with Hard-to-Reach Pharmaceutical SpecialistsRead more
Improving New Rep Onboarding With AI-Based Coaching | AI Pharma Coaching
Onboarding new pharmaceutical sales representatives has always been a high-stakes, resource-intensive process. Traditional methods—classroom sessions, mentorship … Improving New Rep Onboarding With AI-Based Coaching | AI Pharma CoachingRead more
HCP Behavior Signals That Predict Prescription Growth |HCP Behavior Modeling
In today’s fast-paced U.S. pharmaceutical market, understanding which healthcare providers (HCPs) are likely to increase prescriptions is more … HCP Behavior Signals That Predict Prescription Growth |HCP Behavior ModelingRead more
Automated KOL Identification Using Data and AI | KOL Identification Pharma
For decades, pharmaceutical companies have relied on a familiar formula to identify key opinion leaders: publication … Automated KOL Identification Using Data and AI | KOL Identification PharmaRead more
Using AI to Predict High-Risk Patient Drop-Off Points| Patient Dropoff Pharma
Using AI to Predict High-Risk Patient Drop-Off Points in the U.S. Pharma Market A Hard Reality … Using AI to Predict High-Risk Patient Drop-Off Points| Patient Dropoff PharmaRead more
Optimizing Messaging for Payer Value Propositions| Payer Value Messaging
1: The Importance of Payer Messaging 1. The Evolving U.S. Pharmaceutical Landscape The U.S. pharmaceutical market … Optimizing Messaging for Payer Value Propositions| Payer Value MessagingRead more
How Pharma Can Use Social Listening to Detect Prescriber Shifts | Social Listening Pharma
Social Listening as a Strategic Imperative in U.S. Pharma The U.S. pharmaceutical landscape is rapidly evolving. … How Pharma Can Use Social Listening to Detect Prescriber Shifts | Social Listening PharmaRead more