For decades, pharmaceutical sales strategies focused primarily on physicians. Sales representatives built relationships with doctors, presented … Why Pharma Needs a Patient-Centric Sales ModelRead more
Author: Jayshree Gondane
Jayshree Gondane,
BHMS student and healthcare enthusiast with a genuine interest in medical sciences, patient well-being, and the real-world workings of the healthcare system.
How Clinical Trial Delays Affect Investor Confidence
Clinical trials represent the most critical and expensive stage in pharmaceutical development. Before a new therapy … How Clinical Trial Delays Affect Investor ConfidenceRead more
Why Physician Education Drives Faster Drug Adoption
The success of a new pharmaceutical product does not depend solely on regulatory approval or clinical … Why Physician Education Drives Faster Drug AdoptionRead more
How Storytelling Improves Pharma Marketing Outcomes
1. Storytelling Humanizes Complex Scientific Information Pharmaceutical products are developed through highly technical processes involving molecular … How Storytelling Improves Pharma Marketing OutcomesRead more
Why Life Sciences Companies Struggle With Digital Adoption
Digital transformation has reshaped industries ranging from banking to retail, yet life sciences companies -including pharmaceutical, … Why Life Sciences Companies Struggle With Digital AdoptionRead more
How Poor Forecasting Impacts U.S. Drug Commercialization
U.S. prescription drug spending reached nearly $722 billion in 2023, according to CMS data available at https://data.cms.gov. … How Poor Forecasting Impacts U.S. Drug CommercializationRead more
Why Many Pharma Launches Miss Revenue Targets in the U.S. Market
Roughly half of new drug launches in the United States fail to meet first-year revenue expectations. … Why Many Pharma Launches Miss Revenue Targets in the U.S. MarketRead more
How Omnichannel Marketing Is Reshaping U.S. Pharma Sales Strategy
In the United States, pharmaceutical sales used to revolve around one primary engine: the field representative. … How Omnichannel Marketing Is Reshaping U.S. Pharma Sales StrategyRead more
Why Scientific Messaging Fails to Connect With Physicians
The U.S. pharmaceutical industry operates at the highest standard of scientific rigor in the world. Drug … Why Scientific Messaging Fails to Connect With PhysiciansRead more
How Compliance Fears Limit Effective Pharma Marketing in the U.S. Pharmaceutical Industry
In the United States, pharmaceutical marketing operates under some of the strictest regulatory scrutiny in the … How Compliance Fears Limit Effective Pharma Marketing in the U.S. Pharmaceutical IndustryRead more