Pharmaceutical brands increasingly explore customer loyalty programs not merely as marketing perks but as strategic tools. … Customer Loyalty Programs for Pharma BrandsRead more
Author: Ritu Negi
Science and healthcare content writer with a background in Microbiology, Biotechnology and regulatory affairs. Specialized in Microbiological Testing, pharmaceutical marketing, clinical research trends, NABL/ISO guidelines, Quality control and public health topics. Blending scientific accuracy with clear, reader-friendly insights to support evidence-based decision-making in healthcare.
Search Engine Marketing for Pharma SEM pharma
Search Engine Marketing (SEM) combines paid and optimization tactics to increase pharmaceutical brands’ visibility on search … Search Engine Marketing for Pharma SEM pharmaRead more
Mobile Marketing Tactics for Pharmaceutical Apps
Introduction Mobile apps represent a powerful platform for pharmaceutical companies to connect with patients, healthcare professionals … Mobile Marketing Tactics for Pharmaceutical AppsRead more
Event Marketing Ideas for Pharma Conferences
Pharmaceutical conference participation represents one of the most powerful marketing opportunities for biopharma brands, medical device … Event Marketing Ideas for Pharma ConferencesRead more
Brand Positioning for Over-the-Counter Drugs otc pharma branding
Over-the-counter (OTC) drugs represent one of the fastest-growing segments in global healthcare, blending consumer marketing with … Brand Positioning for Over-the-Counter Drugs otc pharma brandingRead more
Regulatory Compliance in Pharma Advertising: Regulatory pharma
Regulatory compliance in pharmaceutical advertising stands at the intersection of public health, corporate strategy, and legal … Regulatory Compliance in Pharma Advertising: Regulatory pharmaRead more
HCP Relationship Management in Pharma: HCP relationship pharma
Healthcare Professional (HCP) relationship management lies at the core of pharmaceutical commercial strategy. Unlike mass-market advertising, … HCP Relationship Management in Pharma: HCP relationship pharmaRead more
Pharmaceutical Pricing Strategies and Marketing pricing pharmaceutical marketing
Pharmaceutical pricing strategies shape who gets access to life-saving drugs, how quickly markets adopt new therapies, … Pharmaceutical Pricing Strategies and Marketing pricing pharmaceutical marketingRead more
Patient-Centric Marketing Approaches in the Pharmaceutical industry
Pharmaceutical marketing has evolved. No longer can companies rely solely on product-first promotion and physician-focused outreach. … Patient-Centric Marketing Approaches in the Pharmaceutical industryRead more
Ethical Marketing Practices in the Pharma Industry: Ethical Pharma Marketing
Pharmaceutical marketing sits at the intersection of commercial competition and public health. Companies must promote their … Ethical Marketing Practices in the Pharma Industry: Ethical Pharma MarketingRead more