In the U.S., delays in patient onboarding remain one of the most common and least visible … How AI Can Improve Patient Start Forms and Onboarding | patient onboarding AIRead more
Digital Transformation
Fieldforce, CRM integration, rep strategy, and HCP engagement tactics.
How Real-World Data Signals Are Reshaping Pharma Brand Positioning Strategies
In 2023, the U.S. Food and Drug Administration reaffirmed its position that real-world evidence would continue … How Real-World Data Signals Are Reshaping Pharma Brand Positioning StrategiesRead more
Influencer Partnerships in Pharmaceutical Marketing: Strategy, Compliance, and Impact
The rise of social media has reshaped marketing across industries. Pharmaceuticals, long constrained by strict advertising … Influencer Partnerships in Pharmaceutical Marketing: Strategy, Compliance, and ImpactRead more
Designing Digital Detail Aids Using Behavioral Science in Pharma
In the rapidly evolving U.S. pharmaceutical landscape, healthcare providers face an overwhelming influx of information, from … Designing Digital Detail Aids Using Behavioral Science in PharmaRead more
Omnichannel Scripts That Adapt to HCP Preferences | Omnichannel Scripts Pharma
In today’s fast-evolving U.S. pharmaceutical landscape, more than 70 percent of healthcare providers (HCPs) report preferring … Omnichannel Scripts That Adapt to HCP Preferences | Omnichannel Scripts PharmaRead more
AI Tools for Real-Time Competitor Monitoring | AI Competitor Pharma
The United States pharmaceutical market is among the largest and most competitive in the world, with … AI Tools for Real-Time Competitor Monitoring | AI Competitor PharmaRead more
Dynamic Rep Routing for Lower Travel and Higher Reach: How AI Is Transforming Pharma Field Force Strategy
Pharmaceutical field force operations are facing growing pressure to become more efficient while maintaining strong engagement … Dynamic Rep Routing for Lower Travel and Higher Reach: How AI Is Transforming Pharma Field Force StrategyRead more
How to Build Local KOL Networks in Pharma Using Digital Tools
In the pharmaceutical industry, engaging Key Opinion Leaders (KOLs) has become a cornerstone of effective medical … How to Build Local KOL Networks in Pharma Using Digital ToolsRead more
How Marketing Automation Transforms Field Medical Teams for Better HCP Outreach
Field medical teams in the U.S. pharmaceutical industry have evolved beyond traditional support roles to become strategic … How Marketing Automation Transforms Field Medical Teams for Better HCP OutreachRead more
Predictive Lead Scoring in Pharma: A Data-Driven Guide for Inside Sales Leaders
The U.S. pharmaceutical sales ecosystem is undergoing a profound shift. Traditional sales models that relied heavily … Predictive Lead Scoring in Pharma: A Data-Driven Guide for Inside Sales LeadersRead more