Clinical trial failure remains one of the most expensive risks in pharmaceutical development. Drug companies invest … Why Early Market Research Can Prevent Clinical Trial Failure in the U.S. Pharmaceutical IndustryRead more
Strategy & Execution
How-tos, frameworks, omnichannel planning, and marketing roadmaps.
Why Pharma Needs a Patient-Centric Sales Model
For decades, pharmaceutical sales strategies focused primarily on physicians. Sales representatives built relationships with doctors, presented … Why Pharma Needs a Patient-Centric Sales ModelRead more
Why Physician Education Drives Faster Drug Adoption
The success of a new pharmaceutical product does not depend solely on regulatory approval or clinical … Why Physician Education Drives Faster Drug AdoptionRead more
How Poor Forecasting Impacts U.S. Drug Commercialization
U.S. prescription drug spending reached nearly $722 billion in 2023, according to CMS data available at https://data.cms.gov. … How Poor Forecasting Impacts U.S. Drug CommercializationRead more
Why Many Pharma Launches Miss Revenue Targets in the U.S. Market
Roughly half of new drug launches in the United States fail to meet first-year revenue expectations. … Why Many Pharma Launches Miss Revenue Targets in the U.S. MarketRead more
Why Pharma Companies Overinvest in Sales and Underinvest in Strategy
In the U.S. pharmaceutical industry, companies often allocate disproportionately high budgets to sales forces while underinvesting … Why Pharma Companies Overinvest in Sales and Underinvest in StrategyRead more
Top 7 Go-To-Market Mistakes in Pharma Launches
Bringing a drug to market is often described as one of the most complex and capital-intensive … Top 7 Go-To-Market Mistakes in Pharma LaunchesRead more
How Sales and Marketing Misalignment Slows Revenue Growth
In the pharmaceutical industry, sales and marketing teams are critical drivers of revenue growth, yet misalignment … How Sales and Marketing Misalignment Slows Revenue GrowthRead more
Why Pharma Marketing Needs to Be Education-First
In today’s healthcare landscape, traditional marketing tactics focused solely on promotion no longer suffice. Patients, healthcare … Why Pharma Marketing Needs to Be Education-FirstRead more
Why Pharma Companies Lose Momentum After Drug Approval
In the United States pharmaceutical industry, receiving approval from the U.S. Food and Drug Administration is widely regarded … Why Pharma Companies Lose Momentum After Drug ApprovalRead more