A pivotal oncology trial enrolling 600 patients across 80 U.S. sites can burn through millions of … The Role of Marketing in Accelerating Clinical Trial EnrollmentRead more
Strategy & Execution
How-tos, frameworks, omnichannel planning, and marketing roadmaps.
How Lack of Patient-Centricity Hurts Clinical Trial Outcomes
In 2023, the FDA’s Center for Drug Evaluation and Research approved 55 novel drugs, continuing a … How Lack of Patient-Centricity Hurts Clinical Trial OutcomesRead more
Top Clinical Trial Challenges No One in Pharma Talks About
The U.S. pharmaceutical industry invests heavily in marketing, with estimates from Statista showing that spending on … Top Clinical Trial Challenges No One in Pharma Talks AboutRead more
Why Phase II Clinical Trials Are the Graveyard of Drug Development
Nearly 60 percent of drug candidates that enter Phase II clinical trials never advance to Phase … Why Phase II Clinical Trials Are the Graveyard of Drug DevelopmentRead more
What Happens When Pharma Ignores Real-World Evidence
In 2023, nearly half of drugs approved by the U.S. Food and Drug Administration faced post-launch … What Happens When Pharma Ignores Real-World EvidenceRead more
Common Clinical Trial Mistakes Pharma Companies Keep Repeating
Despite decades of regulatory guidance, expanded access to data, and repeated public postmortems of failed programs, … Common Clinical Trial Mistakes Pharma Companies Keep RepeatingRead more
How Misaligned R&D and Marketing Delay Drug Approvals in the U.S. Pharmaceutical Market
In the United States, drug approval timelines are becoming harder to predict. Despite record investment in … How Misaligned R&D and Marketing Delay Drug Approvals in the U.S. Pharmaceutical MarketRead more
Why Great Science Often Fails Commercially in Pharma
In the United States, bringing a new drug to market now costs more than $2 billion on average … Why Great Science Often Fails Commercially in PharmaRead more
Direct Mail Campaigns in Modern Pharma Marketing
Introduction: The Resurgence of Direct Mail in a Digital-Heavy Pharma Ecosystem Pharmaceutical marketing has moved decisively … Direct Mail Campaigns in Modern Pharma MarketingRead more
Pharmaceutical Sales Promotion Ideas: Evidence-Driven Strategies
Introduction: The New Playbook for Pharmaceutical Promotion Pharmaceutical sales promotion has undergone a fundamental shift. Traditional … Pharmaceutical Sales Promotion Ideas: Evidence-Driven StrategiesRead more