In the United States, more than 60 percent of a new drug’s lifetime revenue trajectory is … How AI Is Transforming HCP Prioritization During Early Drug Launches in U.S. PharmaRead more
AI in Pharma
How Digital Profiling Boosts Engagement with Hard-to-Reach Pharmaceutical Specialists
Engaging physicians in the U.S. has become increasingly challenging for pharmaceutical marketers. A 2024 STAT survey … How Digital Profiling Boosts Engagement with Hard-to-Reach Pharmaceutical SpecialistsRead more
HCP Behavior Signals That Predict Prescription Growth |HCP Behavior Modeling
In today’s fast-paced U.S. pharmaceutical market, understanding which healthcare providers (HCPs) are likely to increase prescriptions is more … HCP Behavior Signals That Predict Prescription Growth |HCP Behavior ModelingRead more
Automated KOL Identification Using Data and AI | KOL Identification Pharma
For decades, pharmaceutical companies have relied on a familiar formula to identify key opinion leaders: publication … Automated KOL Identification Using Data and AI | KOL Identification PharmaRead more
Using AI to Predict High-Risk Patient Drop-Off Points| Patient Dropoff Pharma
Using AI to Predict High-Risk Patient Drop-Off Points in the U.S. Pharma Market A Hard Reality … Using AI to Predict High-Risk Patient Drop-Off Points| Patient Dropoff PharmaRead more
How Pharma Can Use Social Listening to Detect Prescriber Shifts | Social Listening Pharma
Social Listening as a Strategic Imperative in U.S. Pharma The U.S. pharmaceutical landscape is rapidly evolving. … How Pharma Can Use Social Listening to Detect Prescriber Shifts | Social Listening PharmaRead more
AI Training Modules That Boost Pharma Rep Productivity AI Pharma Training
Pharmaceutical reps face increasingly complex demands: large product portfolios, rigorous regulatory standards, and highly informed healthcare … AI Training Modules That Boost Pharma Rep Productivity AI Pharma TrainingRead more
Optimising Speciality Drug Launches with Behavioural AI|AI Drug Launch
Specialty drugs accounted for nearly 55% of U.S. drug spending in 2022, according to Statista (https://www.statista.com). … Optimising Speciality Drug Launches with Behavioural AI|AI Drug LaunchRead more
Predictive Analytics In Pharma: Drive better outcomes with AI
In 2025, predictive analytics in pharma has become a foundational tool for sales teams across the … Predictive Analytics In Pharma: Drive better outcomes with AIRead more