In 2023, the U.S. Food and Drug Administration reaffirmed its position that real-world evidence would continue … How Real-World Data Signals Are Reshaping Pharma Brand Positioning StrategiesRead more
Healthcare analytics
Precision HCP Targeting Using Micro-Segmentation Models HCP micro segmentation
Pharmaceutical marketers increasingly face the challenge of reaching the right healthcare providers (HCPs) with highly targeted … Precision HCP Targeting Using Micro-Segmentation Models HCP micro segmentationRead more