You look at the latest sales report and notice a familiar issue: your market access team … Optimizing ROI Measurement: Overcoming Market Access Challenges in Pharma SalesRead more
Author: Gurinder Khera
As the Founder of US Pharma Marketing, I launched the platform to address a clear gap in the pharmaceutical, biotech, and life sciences industries: a centralized resource for marketing and sales insights tailored to the unique challenges of these sectors.
With the rapid growth and increasing complexity of these industries, professionals need up-to-date, expert-driven content that empowers them to navigate emerging trends, regulatory changes, and evolving customer expectations. At US Pharma Marketing, we provide the latest industry updates, in-depth analysis, actionable strategies, and expert advice, helping professionals stay competitive and innovative.
Our platform serves marketers, sales leaders, and business professionals across pharma, biotech, and life sciences, offering the tools they need to drive growth and success in a fast-paced healthcare landscape.
Digital Transformation in Pharma: Powering Sales with Video Marketing Strategies
The pharmaceutical industry is undergoing a shift that will define its commercial future. You already know … Digital Transformation in Pharma: Powering Sales with Video Marketing StrategiesRead more
Personalized Marketing in Pharma: Key Tactics for 2025 Success
The pharmaceutical industry is at a crossroads. For decades, marketing relied on broad campaigns and mass … Personalized Marketing in Pharma: Key Tactics for 2025 SuccessRead more
AI in Pharma Marketing: How AI in Pharma Marketing Is Revolutionizing HCP Engagement in 2025
A decade ago, pharmaceutical marketers believed digital transformation meant launching an app or building a CRM … AI in Pharma Marketing: How AI in Pharma Marketing Is Revolutionizing HCP Engagement in 2025Read more
GLP-1 and the Obesity Market: The Sales Playbook Behind Pharma’s New Gold Rush
The world’s largest pharmaceutical companies have found their new gold rush, and it’s not oncology this … GLP-1 and the Obesity Market: The Sales Playbook Behind Pharma’s New Gold RushRead more
M&A Activity Boosting Biotech Sales Pipelines: How High-Stakes Deals Are Reshaping Pharma Innovation
When Genmab announced its $8 billion acquisition of Merus, industry analysts didn’t just see another consolidation … M&A Activity Boosting Biotech Sales Pipelines: How High-Stakes Deals Are Reshaping Pharma InnovationRead more
Direct-to-Consumer Advertising Oversight: How FDA’s Crackdown Is Redefining Pharma Marketing
The glossy world of pharmaceutical advertising is facing its biggest regulatory reset in two decades. For … Direct-to-Consumer Advertising Oversight: How FDA’s Crackdown Is Redefining Pharma MarketingRead more
Oncology Drug Sales Boom: How mAbs, ADCs, and ICIs Are Reshaping Commercial Strategy
The oncology commercial landscape is entering a high-velocity phase. You may have seen dramatic headlines: double-digit … Oncology Drug Sales Boom: How mAbs, ADCs, and ICIs Are Reshaping Commercial StrategyRead more
Sales Training Evolution in Life Sciences: How Retro-Inspired, Interactive Workshops Are Shaping the Future of Pharma & Biotech Teams
When a room full of experienced pharma reps sits in circle-shifted cubicles, decked out with flip-charts, … Sales Training Evolution in Life Sciences: How Retro-Inspired, Interactive Workshops Are Shaping the Future of Pharma & Biotech TeamsRead more
AI-Driven Personalization in Pharma Marketing: Building Trust Through Data and Responsiveness
Walk into any discussion with senior leaders in pharma today, and one theme dominates the room: … AI-Driven Personalization in Pharma Marketing: Building Trust Through Data and ResponsivenessRead more