The rapid growth of personalized medicine represents one of the most transformative shifts in modern healthcare. … Personalized Medicine Marketing: Targeting Niche Sales in BiotechRead more
Author: Gurinder Khera
As the Founder of US Pharma Marketing, I launched the platform to address a clear gap in the pharmaceutical, biotech, and life sciences industries: a centralized resource for marketing and sales insights tailored to the unique challenges of these sectors.
With the rapid growth and increasing complexity of these industries, professionals need up-to-date, expert-driven content that empowers them to navigate emerging trends, regulatory changes, and evolving customer expectations. At US Pharma Marketing, we provide the latest industry updates, in-depth analysis, actionable strategies, and expert advice, helping professionals stay competitive and innovative.
Our platform serves marketers, sales leaders, and business professionals across pharma, biotech, and life sciences, offering the tools they need to drive growth and success in a fast-paced healthcare landscape.
Competitive Intelligence Surge: Elevating Pharma Marketing Insights
In a fast-evolving pharmaceutical landscape, staying ahead of the curve is not just about having the … Competitive Intelligence Surge: Elevating Pharma Marketing InsightsRead more
Biopharma Layoffs: Optimizing Sales Teams Amid Workforce Shifts
Layoffs in the biopharma sector are not just a headline—they are reshaping the way sales teams … Biopharma Layoffs: Optimizing Sales Teams Amid Workforce ShiftsRead more
GLP-1 Dynamics: Adaptive Sales Tactics in the Evolving Obesity Arena
The landscape of obesity treatments is undergoing a rapid transformation. As advancements in medical science continue, … GLP-1 Dynamics: Adaptive Sales Tactics in the Evolving Obesity ArenaRead more
Gene Therapy Commercial Challenges: Revamping Marketing Models for Biotech Success
The future of gene therapy is promising, offering groundbreaking treatments that could redefine how we approach … Gene Therapy Commercial Challenges: Revamping Marketing Models for Biotech SuccessRead more
Tariff Threats Reshaping Global Biotech Sales Resilience
In an increasingly interconnected world, the complexities of global trade are creating significant challenges for biotech … Tariff Threats Reshaping Global Biotech Sales ResilienceRead more
Top Pharma Ad Spenders Dominating 2025 DTC Campaigns: A Deep Dive into Marketing Dominance and Competitive Budgets
In 2025, Direct-to-Consumer (DTC) advertising in the pharmaceutical sector is evolving at a faster pace than … Top Pharma Ad Spenders Dominating 2025 DTC Campaigns: A Deep Dive into Marketing Dominance and Competitive BudgetsRead more
Veeva-Salesforce Divorce Finalized: What It Means for Pharma Marketers in 2025
When industry alliances collapse, the tremors often extend far beyond the boardroom. The Veeva-Salesforce split, finalized … Veeva-Salesforce Divorce Finalized: What It Means for Pharma Marketers in 2025Read more
The Impact of Telehealth Growth on Pharma Marketing Strategies
Telehealth was never meant to be a disruptor. But it became one. When the COVID-19 pandemic … The Impact of Telehealth Growth on Pharma Marketing StrategiesRead more
Building a Career in Pharma Marketing: Skills and Roles to Watch in 2025
Pharmaceutical marketing in 2025 is no longer confined to promotional brochures and sales reps. It sits … Building a Career in Pharma Marketing: Skills and Roles to Watch in 2025Read more