In today’s competitive landscape, pharmaceutical and biotech companies must do more than simply deliver effective treatments. … Strategic Advantage: Optichannel Engagement Drives ROI Across the Product LifecycleRead more
Author: Gurinder Khera
As the Founder of US Pharma Marketing, I launched the platform to address a clear gap in the pharmaceutical, biotech, and life sciences industries: a centralized resource for marketing and sales insights tailored to the unique challenges of these sectors.
With the rapid growth and increasing complexity of these industries, professionals need up-to-date, expert-driven content that empowers them to navigate emerging trends, regulatory changes, and evolving customer expectations. At US Pharma Marketing, we provide the latest industry updates, in-depth analysis, actionable strategies, and expert advice, helping professionals stay competitive and innovative.
Our platform serves marketers, sales leaders, and business professionals across pharma, biotech, and life sciences, offering the tools they need to drive growth and success in a fast-paced healthcare landscape.
China’s Biotech Landscape: The Booming World of Drug Licensing Deals and Pipeline Opportunities
China’s biotech sector is undergoing a significant transformation. With a growing number of biotech companies, drug … China’s Biotech Landscape: The Booming World of Drug Licensing Deals and Pipeline OpportunitiesRead more
Exiting Stealth: What You Need to Know When Marketing Your Biotech
The biotech industry is a unique space where cutting-edge innovation meets strict regulatory oversight, making marketing … Exiting Stealth: What You Need to Know When Marketing Your BiotechRead more
Personalized Medicine Marketing: Targeting Niche Sales in Biotech
The rapid growth of personalized medicine represents one of the most transformative shifts in modern healthcare. … Personalized Medicine Marketing: Targeting Niche Sales in BiotechRead more
Competitive Intelligence Surge: Elevating Pharma Marketing Insights
In a fast-evolving pharmaceutical landscape, staying ahead of the curve is not just about having the … Competitive Intelligence Surge: Elevating Pharma Marketing InsightsRead more
Biopharma Layoffs: Optimizing Sales Teams Amid Workforce Shifts
Layoffs in the biopharma sector are not just a headline—they are reshaping the way sales teams … Biopharma Layoffs: Optimizing Sales Teams Amid Workforce ShiftsRead more
GLP-1 Dynamics: Adaptive Sales Tactics in the Evolving Obesity Arena
The landscape of obesity treatments is undergoing a rapid transformation. As advancements in medical science continue, … GLP-1 Dynamics: Adaptive Sales Tactics in the Evolving Obesity ArenaRead more
Gene Therapy Commercial Challenges: Revamping Marketing Models for Biotech Success
The future of gene therapy is promising, offering groundbreaking treatments that could redefine how we approach … Gene Therapy Commercial Challenges: Revamping Marketing Models for Biotech SuccessRead more
Tariff Threats Reshaping Global Biotech Sales Resilience
In an increasingly interconnected world, the complexities of global trade are creating significant challenges for biotech … Tariff Threats Reshaping Global Biotech Sales ResilienceRead more
Top Pharma Ad Spenders Dominating 2025 DTC Campaigns: A Deep Dive into Marketing Dominance and Competitive Budgets
In 2025, Direct-to-Consumer (DTC) advertising in the pharmaceutical sector is evolving at a faster pace than … Top Pharma Ad Spenders Dominating 2025 DTC Campaigns: A Deep Dive into Marketing Dominance and Competitive BudgetsRead more